Who's behind it

I'm Jack Hawkins. Seven Spades Media is me — I work with brands and programs around Alabama on what their visuals should be doing, then shoot the work that does it.

I started on the sidelines of games nobody was covering, which taught me the part most people skip: a photo only matters if it gets used. So I shoot for the destination. A program needs frames tonight; a brand needs them in three crops; a recruiter needs one that works at thumbnail size.

Working alone means the person who sets the strategy is the person holding the camera. Nothing gets lost in a handoff, and you always know who to call.

I'm building toward creative direction — the thinking behind the frame as much as the frame itself. That's why every project here starts with where the pictures are going.